A Main Benefit of Using Customer Relationship Management (CRM) Is

question 414

Multiple Choice

A main benefit of using customer relationship management (CRM) is:

• A) maximization of on-time delivery.
• B) minimization of product returns.
• C) identification of customers with high lifetime value.
• D) finding new markets for existing products and services.

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Definitions:

Renewal Effect

The phenomenon where extinguished responses reappear when the context or environment is changed after extinction.

Negative Reinforcement

A process in operant conditioning where a response is strengthened by the removal or avoidance of an unpleasant stimulus.

Stimulus Generalization

The tendency for a response that has been conditioned to one stimulus to be triggered by stimuli that are similar to the original stimulus.

Higher-Order Conditioning

A process in behavioral psychology where a stimulus that initially has no significance comes to elicit a response after being associated with a stimulus that already elicits that response.