Replacing a Raw Material in a Manufacturing Process with an Alternate

question 110

Multiple Choice

Replacing a raw material in a manufacturing process with an alternate material that reduces emissions is an example of using:

• A) the global reporting initiative (GRI).
• B) recycling.
• C) rework.
• D) life cycle assessment (LCA).

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Definitions:

Personalized

Tailored or customized to meet the specific needs or preferences of an individual.

Tangible

Real or physical objects that can be perceived by touch, as opposed to ideas or digital assets which are intangible.

AIDA

An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.

Rational Appeals

Marketing strategies that use logical, fact-based arguments to convince consumers to make a purchase or adopt a viewpoint.