A Main Benefit of Using Customer Relationship Management (CRM) Is

question 414

Multiple Choice

A main benefit of using customer relationship management (CRM) is:

• A) maximization of on-time delivery.
• B) minimization of product returns.
• C) identification of customers with high lifetime value.
• D) finding new markets for existing products and services.

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Definitions:

Default Risk Premium

The additional yield a lender demands to compensate for the risk that the borrower may default on the loan.

Liquidity Premium

Additional yield that investors demand for holding a security that is not easily traded or sold without a significant price reduction.

Maturity Risk Premium

The extra yield that investors demand to compensate for the risk of holding a bond until its maturity date.

T-bonds

Treasury bonds, long-term government debt securities with maturity periods typically over 20 years, offering interest payments semiannually.