A Retailer Wants to Implement Customer Relationship Management (CRM)

question 24

Multiple Choice

A retailer wants to implement customer relationship management (CRM) . The first step in the implementation process is to:

• A) update the customer master file
• B) become customer-centric
• C) decide on CRM software
• D) select an implementation partner

Recognize the rights and duties of buyers and sellers regarding the conforming and nonconforming goods.

Comprehend the concept of warranty and how it impacts the buyer-seller relationship.

Explain the legal remedies available for breach of contract, including specific performance and damages.

Identify the effects of warranty disclaimers and the limits of sales puffery.