A Distributor Wants to Run a Promotion on an Item

question 86

Multiple Choice

A distributor wants to run a promotion on an item that a manufacturer has just introduced. Which of the following processes would provide the most useful input data for evaluating the impact of promotions?

• A) Demand planning
• B) Production scheduling
• C) Inventory management
• D) Transportation planning

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Definitions:

Behaviorism

A theory of learning based on the idea that all behaviors are acquired through conditioning, without considering thoughts or feelings.

Watson

John B. Watson is considered the father of behaviorism, a school of psychology focusing on observable behaviors rather than mental processes.

Gestalt

A theory of mind and brain that proposes that the operational principle of the brain is holistic, parallel, and analog, with self-organizing tendencies; often summarized by the phrase "the whole is different from the sum of its parts."

Wertheimer

Max Wertheimer, a founder of Gestalt psychology, which emphasizes holistic processing and pattern recognition in perception.