The Main Benefit of a Mass Customization Product Design Strategy

question 243

Multiple Choice

The main benefit of a mass customization product design strategy is to:

• A) sell high quantities of product to specific customer segments.
• B) achieve economies of scale in purchasing components.
• C) offer more product variety while keeping inventories low.
• D) avoid assembly of finished products.

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Definitions:

Peanut Butter

A food paste or spread made from ground, dry-roasted peanuts, often consumed as a source of protein and healthy fats.

Ice Cream

A sweetened frozen food typically eaten as a snack or dessert, made from dairy products or other ingredients and flavors.

Marginal Utility

The extra satisfaction or usefulness gained from consuming or acquiring one more unit of a product or service.

Ties

Articles of clothing, typically narrow strips of fabric worn around the neck under the collar, primarily by men for decorative purposes.