In the Late 1990s,Chrysler Announced a New Incentive Program on Its

question 125

Essay

In the late 1990s,Chrysler announced a new incentive program on its minivans that included subsidized interest rates and cash allowances.Under the plan,consumers could enjoy financing rates as low as 4.9 percent,as well as a $500 cash allowance toward the lease or purchase of a new minivan.What changes in sales would you anticipate if you were the manager of a Dodge/Plymouth franchise,the official dealer of Chrysler?
Why?

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Definitions:

Autonomic Nervous System

The part of the nervous system that controls involuntary bodily functions, including heart rate, digestion, and respiration.

Antisocial Personality Disorder

A mental condition where a person consistently shows no regard for right and wrong and ignores the rights and feelings of others.

Arousal

A state of heightened physiological and psychological activity.

Narcissistic Personality Disorder

A mental disorder characterized by a long-term pattern of exaggerated self-importance, the need for admiration, and a lack of empathy for others.