Port, an OEM of Computer Hardware, Accounts for 6% of the Computer

question 84

Multiple Choice

Port, an OEM of computer hardware, accounts for 6% of the computer hardware sold in the U.S. Retailers uses hardware from OEMs like Port to assemble personal computers. Owing to the competitive nature of the industry, Port's pricing is uniform with offerings from other manufacturers. The rise and fall in pricing is dictated more by the rise and fall in prices of raw material, labor, and utilities across the industry. Port's pricing strategy is focused on _____.

• A) competitive parity
• B) target profits
• C) maximizing profits
• D) target returns
• E) market shares

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Definitions:

Visual Representation

The use of images, diagrams, or animations to convey information or ideas to an audience.

Consumer Touchpoints

Points of interaction between a consumer and a product, brand, or company throughout the buying and usage process.

Purchase Decision Process

The sequence of steps consumers go through, from recognizing a need, evaluating alternatives, to making the purchase decision and post-purchase evaluation.

Consumption Strategy Model

A framework for understanding how consumers plan and select among products and services to satisfy their needs.