Which of the Following Is True of Rule-Of-Thumb Methods for Allocating

question 101

Multiple Choice

Which of the following is true of rule-of-thumb methods for allocating IMC budgets?

• A) It creates a budget by first establishing a set of communication objectives.
• B) It uses prior sales to determine the present communication budget.
• C) It allots a budget according to the profits made in previous quarters.
• D) It requires limited negotiation among managers.
• E) It allocates an equal budget for all departments.

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Definitions:

Ordinary Events

Ordinary events are commonplace occurrences or routines that form part of everyday life, lacking extraordinary or exceptional features.

Standard Deviation

A metric indicating how much a group of numbers spreads out or differs from each other.

Psychic Powers

The alleged ability to perform extraordinary mental processes such as telepathy or psychokinesis.

Regression Toward

Regression toward is a statistical concept, often referred to as "regression toward the mean," indicating that extreme values of a variable are likely to be followed by more central and less extreme values.