If the GRP of an Advertisement Is 60 Percent and Its

question 156

Multiple Choice

If the GRP of an advertisement is 60 percent and its reach is 6 percent, what is the frequency of the ad?

• A) 6
• B) 54
• C) 66
• D) 10
• E) 360

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Definitions:

Probability

A measure of the likelihood that an event will occur, quantified as a number between 0 and 1.

Utility

A concept in economics that measures the satisfaction, happiness, or benefit that results from the consumption of goods and services.

Expected Utility Function

A mathematical representation in economic theory that models preferences over risky choices or uncertain outcomes.

Utility Function

An economic model that describes how consumers rank different bundles of goods according to the levels of happiness or satisfaction they provide.