When a Marketer Conducts User Generated Content Campaigns, It Must

question 177

Multiple Choice

When a marketer conducts user generated content campaigns, it must:

• A) ensure that users confirm the rights to and authority over materials being submitted.
• B) obtain parent or guardian permission to feature users who are below 21 years of age.
• C) remember that it is not liable for information that is disparaging, defamatory, or otherwise offensive.
• D) remember that carefully drafted submission guidelines are not particularly useful in regulating user generated content.
• E) blur out or pixelate media that reveals the identity of the user.