When Advertising Content Appears to Be Native to a Platform

question 109

Multiple Choice

When advertising content appears to be native to a platform (a news article, independent website, organic search result) , the ethical thing to do is to:

• A) warn users beforehand that the platform contains content from advertisers.
• B) make sure that users are led to the advertiser's content before native content.
• C) charge the advertiser per click and not per view.
• D) make the advertisement stand out by using bright colors for the font and background.
• E) conspicuously disclose when content is sponsored by an advertiser.

---

Definitions:

Stated Value

The nominal value assigned by the company to its no-par stock, which becomes the legal capital per share.

Credited

A journal entry that boosts a liability or equity account or reduces an asset or expense account.

Corporation

A legal entity that is separate and distinct from its owners, capable of owning property, entering into contracts, and being sued or suing in its own name.

Accounting Purposes

The specific reasons or objectives for maintaining financial records and conducting financial analyses, including compliance, reporting, and decision-making.