Customer Relationship Management Refers to

question 40

Multiple Choice

Customer relationship management refers to

• A)the view that organizations should satisfy the needs of consumers in a way that provides for society's well being.
• B)the process of identifying prospective buyers,understanding them intimately,and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• C)the idea that an organization should (1)strive to satisfy the needs of consumers (2)while also trying to achieve the organization's goals.
• D)the links an organization has to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit.
• E)the cluster of benefits that an organization promises customers to satisfy their needs.

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Definitions:

Economic Growth

An increase in the capacity of an economy to produce goods and services, compared from one period of time to another, typically measured by the gross domestic product (GDP).

Import-substitution Strategies

Economic policies and practices aimed at replacing foreign imports with domestic production.

Economists

Professionals specialized in the study of economics, focusing on the production, distribution, and consumption of goods and services.

Economic Development

The process of improving economic well-being and quality of life through economic growth, creation of jobs, and the implementation of social and technological advancements.