What Should a Firm Do to Create a Sustainable Advantage

question 111

Multiple Choice

What should a firm do to create a sustainable advantage based on product excellence?

• A) Maintain strong relationships with suppliers and retailers
• B) Undertake advertising and brand-building campaigns to reinforce brand positioning
• C) Situate stores in all busy shopping areas and malls in a city
• D) Develop a script for customer service so that all customers have a consistent experience
• E) Introduce customer loyalty programs to retain existing customers

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