Which of the Following Firms Is Using a Product Development

question 94

Multiple Choice

Which of the following firms is using a product development strategy?

• A) New York-based Karma Coffees opens an outlet in Los Angeles.
• B) Rygel Clothing entered a new market in Hibernia to introduce its newest product line-footwear and accessories.
• C) Helios International expanded its traditional hotel business and opened state-of-the-art fitness centers in its current markets.
• D) RK International is expanding from the Japanese market to enter the Indian and Sri Lankan markets.
• E) Icicle Media creates websites and branding campaigns for the UK market.

---

Definitions:

Policy Experts

Individuals with extensive knowledge and expertise in specific fields of public policy, often consulted for their analysis and recommendations.

Budget

An estimate of income and expenditure for a set period of time, often used by governments, businesses, and individuals.

Middle and Upper Classes

Middle and upper classes refer to segments of society defined by higher levels of income, education, and societal status compared to the working or lower classes.

Interest Groups

Organizations that seek to influence public policy and government actions without seeking to elect members to office, by lobbying, advocacy, and educational campaigns.