X-Pert Bikes Sells Bikes for People of All Ages

question 8

Multiple Choice

X-Pert Bikes sells bikes for people of all ages. The company is creating a new advertising campaign targeted only at existing customers, encouraging them to buy an X-Pert Bike the next time they want a bike. The company also begins an X-Pert Club for existing users of X-Pert Bikes, as research has shown that familiarity with a brand increases the chances of repeat purchases. In this case, X-Pert's campaign is aiming to build ______.

• A) brand awareness
• B) brand dilution
• C) brand parity
• D) brand extension
• E) brand loyalty

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Definitions:

Attraction

The emotional or physical interest one person feels towards another, potentially leading to romantic or sexual relationships.

Relationship Of Circumstance

Interpersonal relationship that exists because of life circumstances (who your family members are, where you work or study, and so on).

Classmate

A fellow member of the same class in school, college, or any educational institution.

Physical Attractiveness

The perception of an individual's bodily appearance as aesthetically pleasing or appealing, which can influence social opportunities and interpersonal relationships.