Which of the Following Is the Biggest Problem in Cost-Benefit

question 19

Multiple Choice

Which of the following is the biggest problem in cost-benefit analysis?

• A) It is easier to accurately estimate benefits than costs.
• B) It is easier to accurately estimate costs than benefits.
• C) It is an elaborate tool requiring extensive computer support.
• D) It is too difficult to compute the time value of money.

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Definitions:

Discontinuous Innovation

A breakthrough product or service that creates a completely new market or drastically changes both the existing market and consumer habits.

Market Modification

The process of changing a market’s dynamics, including product offerings, pricing strategies, and customer engagement to achieve better performance or competitive advantage.

Product Repositioning

The strategic process of changing a product's place in the market by altering its image, target audience, or distinct features.

Trialability

A characteristic of a product or service that allows potential consumers to experiment with it on a limited basis before making a purchase decision.