A Clustered-Preference Customer Segment Would Be Characterized By

question 52

Multiple Choice

A clustered-preference customer segment would be characterized by:

• A) Consumer preferences that vary a great deal.
• B) Consumers having roughly the same preferences.
• C) Competing products that would be dissimilar between clusters.
• D) Competing products that would be similar between clusters.

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Definitions:

Melanin

A pigment that gives color to skin, hair, and eyes, and protects against UV radiation.

Vascularized

Having blood vessels; supplied with or containing blood vessels.

Orbicularis Oris

A circular muscle surrounding the mouth, involved in controlling movements of the mouth and lips.

Levator Palpebrae Superioris

A muscle in the eyelid responsible for raising the upper eyelid.