An Experimental Design That Starts with a Baseline Phase, Followed

question 208

Multiple Choice

An experimental design that starts with a baseline phase, followed by a treatment phase, then another baseline phase, and ends in the same type of treatment phase is called a (n) :

• A) ABA design.
• B) reversal design.
• C) multi-element design.
• D) multiple baseline design.

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Definitions:

Psychological Pricing

Encouraging purchases based on emotional rather than rational responses to the price.

Seasonal Discount Pricing

A pricing strategy where companies offer discounts on their products or services during certain times of the year.

Penetration Pricing

A marketing strategy where the price of a product is set lower than the competitors' prices in order to quickly gain market share or attract customers.