Which of the Following Techniques Can Be Used to Pull

question 123

Multiple Choice

Which of the following techniques can be used to pull together the results of an analysis of the external and internal business environment of an organisation?

• A) SWOT analysis.
• B) Resource audit.
• C) Five-forces model.
• D) Balanced business scorecard.

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Definitions:

Societal Marketing

A marketing approach that considers not only the needs and wants of consumers but also the welfare of society and long-term environmental sustainability.

Marketing Practice

The implementation and application of marketing strategies and techniques by businesses to attract and retain customers.

Nonprofit Organizations

Organizations that operate for charitable, educational, scientific, or public safety purposes to benefit the public or a particular group of people, without intending to make a profit for its owners or members.

Retailers

Businesses or individuals that sell goods directly to consumers for personal or household use, acting as the final stage in the distribution chain.