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The price elasticity of demand for senior citizens purchasing coffee from McDonald's is −5,while non-senior citizens have a price elasticity of demand equal to −1.25.If it costs McDonald's $0.02 to produce a coffee,the optimal price for a cup of coffee for senior citizens and the resultant marginal cost under third-degree price discrimination are,respectively:
Strategy Formulation
The process of identifying strategic goals, generating and evaluating strategic options, and selecting the appropriate strategies for implementation.
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