Organized Bodies of Information Stored in Memory That Bias the Way

question 22

Short Answer

Organized bodies of information stored in memory that bias the way new information is interpreted,stored,and recalled are called .

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Definitions:

Advertising Agency

A business or service dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.

Classical Conditioning

An acquisition technique involving the frequent pairing of two stimuli; a response that initially derives from the second stimulus, in the end, derives from the first stimulus alone.

Drug Craving

An intense desire or urge for a specific drug, experienced after exposure to the drug or cues associated with the drug.

Operant Conditioning

A developmental technique that modifies behavior intensity by employing strategies of reinforcement or punishment.