An Ad Agency Creates Two Ads for a Particular Car

question 80

Multiple Choice

An ad agency creates two ads for a particular car. One stresses the car's safety and gas mileage, while the other simply shows how fun it is to drive. The first ad relies on the _____ route to persuasion; the second, on the _____ route.

• A) peripheral; central
• B) central; peripheral
• C) primary; secondary
• D) secondary; primary