You Are Developing Advertisements to Promote a Political Candidate

question 39

Multiple Choice

You are developing advertisements to promote a political candidate. One ad is a radio spot to be aired during "drive time," when listeners are stressed, distracted, and impatient. Another advertisement is a print ad to appear in national newspapers and business magazines. Based on this information, which of the following would you recommend?

• A) Both the radio spot and the print ad should rely on peripheral route processing.
• B) The radio spot should rely on peripheral route processing.
• C) Both the radio spot and the print ad should rely on central route processing.
• D) The print ad should rely on peripheral route processing.

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Definitions:

Reaction

refers to a process in which one or more substances (reactants) are converted to one or more different substances (products).

Organic Chemistry

A branch of chemistry that studies the structure, properties, composition, reactions, and synthesis of carbon-containing compounds.

1-bromopentane

An organic compound where a bromine atom is bonded to the first carbon in a five-carbon chain.

1-bromopropane

An organobromide compound used as a solvent or an intermediate in organic synthesis, featuring a three-carbon chain.