You Are Developing Advertisements to Promote a Political Candidate

question 15

Multiple Choice

You are developing advertisements to promote a political candidate.One ad is a radio spot airing during "drive time," when listeners are stressed,distracted,and impatient.Another advertisement is a print ad to appear in national newspapers and business magazines.Based on this information,which of the following would you recommend?

• A)Both the radio spot and the print ad should rely on the peripheral route to persuasion.
• B)The radio spot should rely on the peripheral route to persuasion.
• C)Both the radio spot and the print ad should rely on the central route to persuasion.
• D)The print ad should rely on the peripheral route to persuasion.

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Definitions:

Self-fulfilling Prophecy

A belief or expectation that influences behavior in a way that causes the belief to become a reality.

Command and Control

A traditional management style focused on hierarchical organization, authority, and the tight control of decision-making and operations.

Act Irresponsibly

Engaging in behavior that demonstrates a lack of consideration for the consequences that may affect oneself or others.

Theory Y

A management concept that assumes employees are inherently motivated and seek responsibility, promoting a participatory management style.