MATCHING Match the Person or Term with the with the Correct

question 21

Multiple Choice

MATCHING
Match the person or term with the with the correct description.
-Olaudah Equiano

• A)German-born printer of a colonial weekly journal
• B)Great Awakening preacher
• C)survived the Middle Passage
• D)founded the first mission in San Diego
• E)founder of Georgia
• F)British prime minister
• G)Ottawa war leader
• H)wrote Sinners in the Hands of an Angry God
• I)English Enlightenment political philosopher
• J)founder of the Junto,a club for mutual improvement
• K)authors of Cato's Letters
• L)victim of Zenger's pen

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Definitions:

Feature Creep

The tendency for products to become overly complex due to the continuous adding of features, often compromising usability and functionality.

Inert Set

A group of brands that a consumer is aware of but is indifferent towards when making a purchase decision.

Brand Choices

The decision process and factors influencing why consumers prefer one brand over others within a product category.

Internal Search

The cognitive process by which individuals recall information from memory, such as past experiences or knowledge, as part of the decision-making process.