The Final Privacy Rule Requires a Covered Entity to Obtain

question 78

Multiple Choice

The Final Privacy Rule requires a covered entity to obtain an individual's prior written authorization to use his or her PHI for marketing purposes except for:

• A) Situations where the marketing is for a drug or treatment could improve the health of that individual.
• B) Situations where the patient has already signed the covered entity's Notice of Privacy Practices.
• C) A face-to-face encounter with the sales person of a company that provides drug samples.
• D) A communication involving a promotional gift of nominal value.
• E) The situation where the patient has signed the Notice of Privacy Practices of the marketer.

Understand the importance of teamwork and collaboration as an influence tactic.

Understand the different types of advertisements and their characteristics.

Recognize the effective advertisement type for various stages of the product life cycle.

Identify the goals and strategies behind institutional advertisements.