How Is Marketo Different from an Email Service Provider (ESP)

question 24

Multiple Choice

How is Marketo different from an email service provider (ESP) ?

• A) Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
• B) Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
• C) Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
• D) Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

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Definitions:

Traveler's

Pertaining to, designed for, or used by people who are traveling, as in "traveler's checks" or "traveler's insurance".

Counter Check

a temporary bank check that allows the holder to draw funds from an individual account.

Withdraw Money

involves removing cash from a bank account, either through an ATM, bank teller, or other banking procedures.

Pegboard

A board, typically perforated with a grid of holes, used for organizing tools or for games, by fitting pegs or hooks into the holes.