In Which Two Ways Can a Marketer Avoid a Spamtrap

question 36

Multiple Choice

In which two ways can a marketer avoid a spamtrap? (Choose two.)

• A) Establish a direct Opt-in process for all leads
• B) Email leads who have been inactive for more than 6 months
• C) Purge the database of inactive leads
• D) Purchase lists from data vendors

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Definitions:

Ratios

A mathematical expression that compares two or more numbers, showing the relative size of one quantity to another.

Totals

The sum or aggregate amount resulting from the addition of individual elements, numbers, or variables.

Relative Frequency

The ratio of the absolute frequency of a particular value to the total number of data values in a dataset.

Class B

Often used in categorization systems to denote a second or intermediate quality, level, or grouping.