How Is Marketo Different from an Email Service Provider (ESP)

question 24

Multiple Choice

How is Marketo different from an email service provider (ESP) ?

• A) Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
• B) Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
• C) Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
• D) Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

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Definitions:

Lifting

The act or process of physically raising or elevating something.

Corporate Veil

A legal concept that separates the identity of a corporation from its shareholders, protecting them from being personally liable for the company's debts and obligations.

Promoter

An individual or entity that initiates the formation of a company, raises capital for it, and takes necessary steps to legally establish the business.

Initial Setting

The original conditions or parameters established at the beginning of a process or activity.