What Permissions Are Required for a Marketer to Send an Email

question 68

Multiple Choice

What permissions are required for a marketer to send an email marketing message to a consumer in the EU?

• A) A prior opt-in consent for consumers unless they are already customers.
• B) A pre-checked box stating that the consumer agrees to receive email marketing.
• C) A notice that the consumer's email address will be used for marketing purposes.
• D) No prior permission required, but an opt-out requirement on all emails sent to consumers.

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Definitions:

Objectivity

The practice of being unbiased, not influenced by personal feelings or opinions in considering and representing facts.

Competitive Advantages

Qualities that allow a company to perform better than its competitors, such as superior products, lower costs, or better branding.

Cost Advantages

Economic benefits that an organization gains due to lower production costs, often leading to competitive pricing.