SCENARIO Please Use the Following to Answer the Next Question

question 83

Multiple Choice

SCENARIO Please use the following to answer the next question: TripBliss Inc. is a travel service company which has lost substantial revenue over the last few years. Their new manager, Oliver, suspects that this is partly due to the company's outdated website. After doing some research, he meets with a sales representative from the up-and-coming IT company Techiva, hoping that they can design a new, cutting-edge website for TripBliss Inc.'s foundering business. During negotiations, a Techiva representative describes a plan for gathering more customer information through detailed questionnaires, which could be used to tailor their preferences to specific travel destinations. TripBliss Inc. can choose any number of data categories - age, income, ethnicity - that would help them best accomplish their goals. Oliver loves this idea, but would also like to have some way of gauging how successful this approach is, especially since the questionnaires will require customers to provide explicit consent to having their data collected. The Techiva representative suggests that they also run a program to analyze the new website's traffic, in order to get a better understanding of how customers are using it. He explains his plan to place a number of cookies on customer devices. The cookies will allow the company to collect IP addresses and other information, such as the sites from which the customers came, how much time they spend on the TripBliss Inc. website, and which pages on the site they visit. All of this information will be compiled in log files, which Techiva will analyze by means of a special program. TripBliss Inc. would receive aggregate statistics to help them evaluate the website's effectiveness. Oliver enthusiastically engages Techiva for these services. If TripBliss Inc. decides not to report the incident to the supervisory authority, what would be their BEST defense?

• A) The resulting obligation to notify data subjects would involve disproportionate effort.
• B) The incident resulted from the actions of a third-party that were beyond their control.
• C) The destruction of the stolen data makes any risk to the affected data subjects unlikely.
• D) The sensitivity of the categories of data involved in the incident was not substantial enough.

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Definitions:

Sensible

Showing wisdom or prudence in practical affairs or in making judgments.

Psychoanalysis

A therapeutic approach founded by Sigmund Freud that explores unconscious motivations and conflicts as they manifest in behavior.

Psychodynamic Approach

A psychological theory and therapy that emphasizes unconscious processes and past conflicts as determinants of behavior.

Sigmund Freud

An Austrian neurologist who is best known for founding psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.