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SCENARIO Please Use the Following to Answer the Next Question

question 48

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SCENARIO Please use the following to answer the next question: T-Craze, a German-headquartered specialty t-shirt company, was successfully selling to large German metropolitan cities. However, after a recent merger with another German-based company that was selling to a broader European market, T-Craze revamped its marketing efforts to sell to a wider audience. These efforts included a complete redesign of its logo to reflect the recent merger, and improvements to its website meant to capture more information about visitors through the use of cookies. T-Craze also opened various office locations throughout Europe to help expand its business. While Germany continued to host T-Craze's headquarters and main product-design office, its French affiliate became responsible for all marketing and sales activities. The French affiliate recently procured the services of Right Target, a renowned marketing firm based in the Philippines, to run its latest marketing campaign. After thorough research, Right Target determined that T-Craze is most successful with customers between the ages of 18 and 22. Thus, its first campaign targeted university students in several European capitals, which yielded nearly 40% new customers for T-Craze in one quarter. Right Target also ran subsequent campaigns for T-Craze, though with much less success. The last two campaigns included a wider demographic group and resulted in countless unsubscribe requests, including a large number in Spain. In fact, the Spanish data protection authority received a complaint from Sofia, a mid-career investment banker. Sofia was upset after receiving a marketing communication even after unsubscribing from such communications from the Right Target on behalf of T-Craze. What is the best option for the lead regulator when responding to the Spanish supervisory authority's notice that it plans to take action regarding Sofia's complaint?

Definitions:

Theoretical Perspective

A specific viewpoint or set of principles that guides research and analysis within a particular academic field.

Cognitive-Behavioral

Pertaining to a therapeutic approach that focuses on changing negative thoughts and behaviors to improve mental health.

Biochemical Explanations

Theories suggesting that psychological conditions and behaviors are influenced by biochemical processes and imbalances in the body.

Bipolar Disorder

A psychiatric disorder marked by severe fluctuations in mood, ranging from manic or hypomanic highs to depressive lows.