You Are a Wine Collector Who Uses the Web to Do

question 16

Multiple Choice

You are a wine collector who uses the web to do research about your hobby. You navigate to a news site and an ad for wine pops up. What kind of advertising is this?

• A) Remnant.
• B) Behavioral.
• C) Contextual.
• D) Demographic.

---

Definitions:

Risk-Free Asset

A theoretical financial instrument that offers guaranteed returns with no risk of financial loss, often represented by government bonds.

Strike Price

The price at which the holder of an option can buy (in a call option) or sell (in a put option) the underlying security.

Intrinsic Value

The actual value of a company or an asset based on underlying perception of its true value including all aspects of the business.

November 45 Call

A call option that gives the holder the right to buy a particular stock at a price of $45 per share, expiring in November.