When Technology Is Progressing Rapidly,firms Are More Likely To

question 18

Multiple Choice

When technology is progressing rapidly,firms are more likely to:

• A) commit themselves to fixed assets that will rapidly become obsolete.
• B) avoid forming alliances for projects that are risky and complex.
• C) use linkages with other specialized firms to access resources they do not possess.
• D) avoid becoming more narrowly specialized.

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Definitions:

Experiential Purchasing

Buying practices focused on creating memorable and meaningful experiences rather than acquiring physical goods.

Product Positioning

The process of marketing a product in a way that differentiates it from competitors in the minds of consumers.

Window Shoppers

Individuals who browse goods in stores without the intention of making a purchase.

Sensory Adaptation

Sensory adaptation is the process by which sensory receptors become less sensitive to constant stimuli over time.