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_____ offers a fast way for a firm to extend the reach of its technology that is nearly free and offers the potential for royalties.
Self-discrepancy Theory
A psychological theory explaining how differences between an individual's actual self, ideal self, and ought self affect emotional states.
Rejected Self
Aspects of an individual's identity or personality that are not accepted or are disapproved of by oneself.
Self-related Cognitive Biases
Distortions in perception or thinking that affect how individuals perceive and interpret information about themselves.
Personally Relevant
Pertaining directly to or having direct significance to an individual's own experiences or interests.
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