Gemini Car Inc

question 26

Multiple Choice

Gemini Car Inc.buys car components from other manufacturers and assembles them into cars,which it sells under its own brand name.This is an example of:

• A) pirate operator.
• B) original equipment manufacturer (OEM).
• C) disintermediation.
• D) category captain.

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Definitions:

Tying Agreement

A type of agreement where the sale of one product (the tying product) is made conditional on the purchase of a second, distinct product (the tied product).

Trade Name

The name under which a business operates or is known to the public, which might be different from its legal, registered name.

Entrepreneurship

The act of creating, designing, and running a new business venture, often starting as a small enterprise and seeking to innovate and scale.

Timmons Model

A framework in entrepreneurship that emphasizes the dynamic balance between opportunity, resources, and team as vital components for venture success.