Which of the Following Is True of Innovators and Early

question 37

Multiple Choice

Which of the following is true of innovators and early adopters?

• A) They are unwilling to take risks and to pay high prices.
• B) They may demand considerable customization and technical support.
• C) They are more likely to respond to marketing that communicates the product's completeness.
• D) For this market segment, detailed technical information is not as important as using market channels with high reach and high credibility.

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Definitions:

Performance Pressure

The stress or anxiety felt to achieve or perform at high levels in various activities or roles.

Glass Ceiling

An invisible barrier that prevents certain individuals, particularly women and minorities, from advancing beyond a certain level in a hierarchy or profession.

Wage Gap

The disparity in earnings between different groups of people, often highlighting differences based on gender, race, or other demographic factors.

Low-Wage Worker

A term referring to employees who earn wages at or near the minimum levels permissible by law or prevailing wage levels in a given region.