Frosty Products Is Coming Out with a New Type of Computerized

question 19

Essay

Frosty Products is coming out with a new type of computerized refrigerator with a flat panel display that accesses the Internet for recipes,nutrition information,etc.Which group (innovators,early adopters,early majority,late majority,or laggards) should the company target its promotion toward initially,and what type of message and medium should it use?

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Definitions:

Spoken Word

A form of literary art or performance art where poetry, stories, or ideas are spoken rather than sung or written.

Wild Boy

A term often used to refer to feral children who have lived isolated from human contact from a very young age, with little or no experience of human care, behavior, or language.

Genie

A pseudonym for a feral child who was the subject of studies on language acquisition and critical periods after being isolated during her childhood.

Infant Language Development

The process by which young children learn and develop their ability to communicate through speech and understanding of language.