Frosty Products Is Coming Out with a New Type of Computerized

question 19

Essay

Frosty Products is coming out with a new type of computerized refrigerator with a flat panel display that accesses the Internet for recipes,nutrition information,etc.Which group (innovators,early adopters,early majority,late majority,or laggards) should the company target its promotion toward initially,and what type of message and medium should it use?

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Definitions:

Outlet Store

A retail store that sells products directly from one or more manufacturers at reduced prices, often goods that are overproduced, discontinued, or from previous seasons.

Warehouse Clubs

Large retail stores, often requiring membership, that sell a variety of goods at discounted prices, usually in bulk or large quantities.

Sam's Club

A membership-only retail warehouse club owned and operated by Walmart Inc., offering a variety of merchandise and services.

Costco

A multinational corporation that operates a chain of membership-only warehouse clubs offering a wide selection of merchandise.