Viral Marketing Is Based on the Fact That People Are

question 24

True/False

Viral marketing is based on the fact that people are more receptive to,or have greater faith in,information that comes through personal contacts.

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Definitions:

S-R Presentations

Refers to the stimulus-response presentations in conditioning experiments where a stimulus precedes a response.

Anticipatory Goal Response

An anticipatory goal response is a behavioral or psychological reaction occurring before achieving a goal, often driven by the expectation or anticipation of a reward or outcome.

Reward

A stimulus or event that increases the likelihood of the behavior that led to it being repeated in the future.

Unconditioned Frustration Response

An innate emotional reaction to the blocking of a goal-directed behavior without prior conditioning.