Preadvertised Products That Are Not Actually on the Market Yet

question 29

Multiple Choice

Preadvertised products that are not actually on the market yet and may not even exist are referred to as _____.

• A) substitute products
• B) value-added products
• C) consignments
• D) vaporware

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Definitions:

Inter-rater

The level of agreement or consistency between different raters or observers assessing the same phenomenon.

Internal Consistency Reliability

A measure of how well the items on a test measure the same construct or concept.

Content Validity

The extent to which a test measures all facets of the concept it is intended to assess.

External Validity

The extent to which the results of a study can be generalized to other situations, populations, or settings.