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When Pearl Soft Shampoo Was Released by Clary Laboratories Inc

question 12

Essay

When Pearl Soft Shampoo was released by Clary Laboratories Inc.in the late 1970s,it was an innovative hair care concept because it repaired split ends.Even though the new product was an improvement on the previous ones,Clary Laboratories entered the market with low prices and dealer incentives.Discuss the possible reasons for this marketing strategy.


Definitions:

Abbreviation

A shortened form of a word or phrase, used to save space or avoid repetition.

Kilogram

A unit of mass equal to 1,000 grams, used in the metric system.

Gram

A metric unit of mass equal to one-thousandth of a kilogram, also used in microbiology as a staining method to classify bacteria.

Pallor

The absence of color in the skin, often indicating anemia or shock, giving it a pale appearance.

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