A(n)_____ Price Strategy Is a Short-Run Strategy That Prices Goods

question 35

Multiple Choice

A(n) _____ price strategy is a short-run strategy that prices goods to cover variable costs and some fixed costs,and it is used by firms in industries plagued with intense price competition.

• A) market skimming
• B) penetration
• C) survival
• D) economy

---

Definitions:

Pension Expense

The total cost recognized by an employer for an accounting period regarding the company’s pension plan, comprising service costs, interest costs, plan amendments, and other factors.

Operating Segments

Components of an enterprise that engage in business activities earning revenues and incurring expenses, whose operational results are regularly reviewed by the entity's chief operating decision maker.

External Customers

Individuals or entities that purchase goods or services from a business but are not part of the organization itself.

Revenue Test

A criterion used to determine the recognition of revenue in accounting, which stipulates that revenue can be recognized when it is probable that future economic benefits will flow to the entity and these benefits can be measured reliably.