Examlex
Identify and give the historical significance of each of the following terms, events, and people in a paragraph or two.
-Vertical and horizontal integration
Material Flow
The process of moving raw materials, work-in-process, and finished goods from one point in the supply chain to another.
Retail Layout
The strategic arrangement of physical elements in a store or commercial space that influences consumer behavior and shopping experience.
Customer Exposure
The extent to which customers encounter or experience a product, brand, or service.
Servicescapes
The physical environment in which service encounters take place, including all elements that influence interactions between customers and service providers.
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