A Marketing Research Company Categorized Jane as an Early Adopter

question 35

Multiple Choice

A marketing research company categorized Jane as an early adopter.Which of the following is true of Jane in the context of early adopters?

• A) She will wait until uncertainty about a new product is resolved before buying it.
• B) She will be well integrated into her social system.
• C) She will have a skeptical attitude toward new ideas.
• D) She will have a low potential for opinion leadership.

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Definitions:

Milgram's Study

A psychological experiment conducted by Stanley Milgram in the 1960s to measure the willingness of participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.

Being Shocked

The experience of sudden and intense surprise or dismay, often as a result of an unexpected event or discovery.

Obedience Study

A research experiment that investigates how individuals comply with authority, famously exemplified by Stanley Milgram's experiments.

Explicit Prejudice

A form of prejudice that individuals are consciously aware of and can express directly and openly.