A Marketing Research Company Categorized Jane as an Early Adopter

question 28

Multiple Choice

A marketing research company categorized Jane as an early adopter.Which of the following would be true of Jane in this context?

• A) She does not adopt an innovation until she feels pressure from her peers.
• B) She is well integrated into her social system.
• C) She has a skeptical attitude toward new ideas.
• D) She has a low potential for opinion leadership.

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Definitions:

Dam

A structure built across a river or stream to control the flow of water.

Erosion

The process by which natural forces like water, wind, ice, and gravity wear away land surfaces, redistributing the materials.

Sediment

Particles of rock and organic material that are transported and deposited by wind, water, or ice.

Reservoir

1. A lake that is created by a human-constructed dam. 2. A subsurface volume of rock that has sufficient porosity and permeability to permit the accumulation of oil or natural gas under adequate trap conditions.