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According to Anderson and Tushman,in the era of incremental change,firms:
Transnational Strategy
A business model that involves operating in multiple countries with flexible strategies tailored to each market's needs, combining global efficiency with local responsiveness.
Polycentric View
An approach in international business that emphasizes the importance of local customs, values, and market conditions in strategic decision-making.
Strategic Implications
The potential long-term effects or consequences of specific strategies on an organization’s overall direction and success.
Globalization Strategy
A business approach that involves planning and implementing methods to operate and compete on a global scale.
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