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Future Electronics' body scanning machine has been adopted by the larger portion of the healthcare market.As a result,the company charges a high price from its customers,mainly hospitals.It is not investing much on innovation and its product variety is also very low.This cost borne by the users is referred to as:
Organic Search
A method of entering one or several search terms as a single string of text into a search engine to generate a list of results that are ranked according to relevancy without the influence of paid advertising.
Social Media Marketing
The use of social media platforms to connect with an audience to build a brand, increase sales, and drive website traffic.
B₂C Respondents
Individuals or consumers who respond or interact with business-to-consumer surveys, studies, or marketing campaigns.
Brand Transparency
The practice of openly sharing all aspects of the company's operations, values, and ethics with consumers, fostering trust and credibility.
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