When Fun Bun,an International Fast Food Chain,first Moved into China,it

question 46

Multiple Choice

When Fun Bun,an international fast food chain,first moved into China,it had to teach farmers how to grow a particular variety of potatoes and bakers had to be taught to make hamburger buns.This is an example of:

• A) corporate social responsibility.
• B) an undeveloped supply channel.
• C) incumbent inertia.
• D) monopoly rents.

---

Definitions:

Customer Support

A service provided by a company to assist its customers in making cost-effective and correct use of a product, including assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product.

Downstream Costs

Expenses that occur after the production process, such as distribution, marketing, and customer service costs.

Distribution

The process of making a product or service available for use or consumption by a consumer or business user.

Merchandising Organisations

Businesses that purchase finished goods for resale, making profits through buying and selling activities without manufacturing.